13 Steps to Rank Higher on Google
You will likely have to sift through multiple pages to find where you rank for a single term. To check multiple terms, you must repeat the process for each keyword. You will need to scroll through the results and possibly visit page two and beyond before you find your website (if you rank for that term at all). Record the results you find; otherwise, you won’t be able to track your performance over time.
That way, they can still surface information from the best websites and provide a summary to the user. Or you can just download the free PDF checklist and get started straight away. If your content, products, or services are mentioned in those AI overviews – Google is essentially endorsing your business to millions of potential customers. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.
Marketing Tips
Tracking and monitoring your SEO results is essential for continuously improving your website’s ranking on Google. By regularly analyzing performance data, you can identify what strategies are working, pinpoint areas for improvement, and make informed decisions to enhance your SEO efforts. Google favors sites that use HTTPS encryption because it provides a secure connection and protects user data during transmission. Transitioning from HTTP to HTTPS can improve your site’s security and ranking. Merging similar pages on your website is a strategic approach to improving your Google rankings and enhancing user experience.
Starting with the Basics: The RANK Function
Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions.
Also, when you create internal links, make sure that all the links actually work. Not only should you audit your brand and content regularly, but it’s also key that you monitor your SEO results. While it won’t improve your SEO directly (Google won’t know about this step), if you don’t know how much organic traffic you’re getting, what’s the point? This also helps you to double-check that you are, in fact, ranking for all the keywords that you’re targeting. Having your web pages rank high in Google’s organic search listings for important keywords can be incredibly valuable for driving traffic to your site.
It’s important to optimize images because they can show in Google Images and drive additional search traffic to your site. To find topics people are searching for, you need a keyword research tool like Ahrefs’ Keywords Explorer. Enter a broad topic as your “seed” keyword and go to the Matching terms report. Trying to rank for keywords nobody’s searching for is a fool’s errand.
For smaller niche sites on the other hand, I DO manually build links…its a different strategy. I’m trying to soak everything up, researching keywords and focusing on creating quality content. Well, as you can see highlighted in the image above, I am now ranking #2 in Google currently for that keyword! However, because others read my article and liked it, you can see that the page does indeed have 48 BHS Links page links.
And I can tell you from experience that longer content does tend to rank best in search engines. Promoted pins are another type of paid ad listing and a great way to get noticed when users are browsing areas on the Maps app. Unlike the search results ads, these bolded pins pop out on the map without a user having to search for anything.
But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have. It’s likely that your website already undergoes regular maintenance to check for things like bugs or server errors. For SEO purposes, it’s a good idea to do a technical SEO audit of your site every couple of months to check for things such as 404 errors, redirect loops, and broken links.
- Creating high-quality content involves more than writing well.
- That means it’s essential to have a content update schedule in place.
- Content marketing involves a wide variety of content types, such as blog posts, newsletters, webinars, videos, and so on, to attract the target audience.
- Schema markup is code added to your pages that helps search engines understand your content better.
- Authoritativeness basically has to do with your online rep and the recognition that you’re getting.
There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust. Where’s the first place people go when they need an answer, idea, product, or service? And most of them don’t scroll too far past the first few results. And if you’re looking for a tool that can streamline these processes even further, consider Bricks. It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details.
