SEO Marketing: What It Is and How to Get Started

I was an office admin for work, but in my spare time, I was building my own website and learning about blogging. As my ‘home’ journey progressed, I realized my employer didn’t cover SEO or blogging nearly as well as they could. For context, some SEO specialists experiment with black hat SEO for their own test websites. Through testing, these SEOs can demonstrate proof of concept and learn how to safeguard their client’s websites based on their experimentations.

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That might work for a pet shop, but it’s not ideal for a design marketplace. This is essential on large websites with hundreds of thousands of pages, Stoica notes. According to Stoica, that depends on how much boilerplate content you’re using on your page. “If it’s over 50-60% of the entire page content, it could damage your growth strategy,” Stoica says.

Why Learn SEO?

Keep in mind that driving more traffic to your site isn’t the only key to business growth. With so much jargon and endless advice online, it’s hard to know where to begin. And with the rise of ChatGPT and AI, it’s only going to grow and become even more BHS Links important. In fact, I would go as far as saying it’s the best time to get into SEO. It’s like they took a little bit of what Efficient App is doing, a little bit of what G2 is doing, and a little bit of the traditional coupon website. It’s such a genius move, and I’m actually surprised that they don’t have even more traffic than they currently do.

• This table will show you details like the source of the backlink, the anchor text used, the type of link (follow or nofollow), and the authority score of the linking domain.
• As an AI SEO agency, we help tailor your SEO strategy to ensure your brand is visible on generative AI platforms like AI Overviews, ChatGPT, and Perplexity.
• No SEO content guide is complete without mentioning the power of keywords.
• Search engines don’t like reading lengthy strings of words with complex structure.
• “Your SEO agency must be tuned in to your business and marketing objectives.

At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone. By the end of this, you’ll have a clear understanding of how to approach SEO for your website — whether you’re a media blog, ecommerce site, or SaaS website. Then, put your knowledge to use on your website and measure your performance with the above tools! If you’re looking for more guidance, check out our SEO podcasts and SEO FAQs for answers to the most common SEO questions.

The crawling mechanism also follows the links on pages, which act as trails across the web. If your website isn’t easy for the crawlers to locate, it can remain invisible to search engines and be left off the index. Search bots collect these details in a comprehensive index, and they’re sorted into categories based on the title, URL, media, and text. This pool of websites gets dipped into later when someone searches related words. You’ll also submit your website URLs to Google (and other search engines) so they can show up in the SERPs. You’ll also use tools to track your analytics and see what changes are contributing to your growth and what you need to keep working on.