Exactly how JG Wentworth Got You Vocal “Name 877 Bucks Now” Regarding the Bath With Ken Murray

Remember the catchy J.Grams. Wentworth jingle that got everyone singing in the shower? Well, today’s guest is Ken Murray, the hands-on marketing and digital leader responsible for creating several ground-breaking and award-winning TV and digital spots when he was the CMO at J.G. Wentworth, including “Call 877 Cash Now”. Now, Ken works as CMO at Captain Outsider. In this episode, he joins Evan Brandoff to discuss the story of creating the catchy jingle and the strategy behind it. He emphasizes the importance of aligning values to create outcomes that serve your purpose. Tune in to learn more about the viral ad and the secret sauce to great marketing.

How JG Wentworth Had Us Vocal “Phone call 877 Dollars Now” Regarding Bath That have Ken Murray

We welcome Ken Murray onto the show. Ken is the Chief Marketing Officer at Chief Outsiders, providing growing businesses with fractional CMOs. He has led azing brands, including JG Wentworth, which we’re going to dive into. Let’s get into it.

We had been speaking of planning. This time of the year, it looks like a good amount of deals departments come in think form, get yourself ready for next season. I’m curious while the fundamentally, which are the secrets to becoming effective in annual planning a marketing department?

You should know where you want to wade. Sales are an expansion of one’s company. Whatever profit does should be within the connect with what new organization would like to carry out toward strategy of providers to move ahead. That is step first. If you are not aimed indeed there, upcoming all of the you will be undertaking are treading h2o. Anyone can send-out ways, generate backup otherwise whatever you define given that revenue, all those moving bits. They might be tactical unless you are aligned toward company, leaders and strategy. Continue Reading