How To Craft The Perfect Linkedin Profile 21 Easy Steps 1

13 Linkedin Profile Optimization Tips For Success In 2025

Your LinkedIn profile picture and background photo are the first visual impressions you make on visitors. You can have all the best LinkedIn profile tips in the world, but it all starts with your social skills to build up a great network. I used to be a serial judger, but liking creates deeper connections. If you liked an article they posted—even if the post wasn’t excellent—you then can talk about that article next time you see them.

You should also seek recommendations and endorsements from colleagues and clients. This will build https://vocal.media/education/how-to-build-a-strong-foundation-with-operating-principles-insights-from-jasiri-limited credibility and showcase the value you have brought to previous roles. You can list past positions in bullet points to make this section easy to read. Only add those that are relevant to the new job you’re applying for.

Tools

By using industry-relevant keywords such as “Artificial Intelligence,” “SEO,” and “Content Marketing,” he ensures that his profile is optimized for LinkedIn’s search algorithm. Your profile picture isn’t just a photo—it’s a signal of trustworthiness and professionalism. You naturally appear in more searches when your LinkedIn profile is complete, regularly updated, and packed with relevant keywords.

To good news is that LinkedIn allows you to customize your profile URL. You can do that by going to your profile, clicking Edit public profile & URL on the right rail, and then clicking Edit URL. I also want to make it clear that I’m not sharing those numbers to brag. I’m sharing them so you feel confident that the advice you’re about to read will work for you. Thought leadership is about becoming an authority in your field, someone others look to for insights, expertise, and guidance. LinkedIn groups are nothing but spam factories, so you’re better off engaging directly on the Buffer community instead.

It often creates that important first impression when someone looks you up online, so taking some extra time to shape your professional narrative is absolutely worth the investment. “Your LinkedIn profile is your personal presentation to the professional world. Don’t miss this opportunity to present yourself properly,” says Syzonets. A job title and company name are not enough for a recruiter to draw meaningful conclusions about your qualifications. “I’d recommend having a few bullet points listed, ideally tangible achievements,” Buj says. Yes, you can use bullet points, just as you would in a resume, when detailing accomplishments.

Just because you let recruiters know you’re looking for opportunities, doesn’t mean you can put your LinkedIn profile on cruise control and watch the offers roll in. You’re still competing with 500 million other users for that job offer so you need to do everything possible to stand out. Waudby states recommendations from current or past managers carry the most weight when trying to showcase your skills and experiences. He also suggests managers get recommendations from direct reports who can speak to their leadership abilities. “If a candidate has sufficient, relevant recent recommendations, it may even decrease due diligence time and the need for multiple reference checks,” says Waudby. Waudby agrees that Education dates are important to include because they help to illustrate a complete timeline of your career.

• People click on your profile because of your headline when they see your connection request.
• Posting valuable and educational content regularly is a beautiful strategy to stay active on LinkedIn.
• While the About section should be primarily focused on your professional life, selectively highlighting personal interests can help humanize your profile.
• The invite should state who you are, what you do, and why it matters — along with a personalized message about why this connection matters to you.

Profile Maintenance And Engagement

Your LinkedIn headline is an important tool for grabbing attention and enticing professionals to explore your profile further. It acts as your brand statement and should succinctly convey your current expertise and interests. By following these recommendations, you will learn how to build a standout LinkedIn profile and showcase your professional brand effectively.

#20 Network, Network, Network

In this case, we need more hard / soft skills, more measurable metrics, and we need to tell companies exactly what we do. If you continue scrolling, the tool will give you more specific feedback and recommendations on each section. In today’s job market, 90%+ of recruiters are regularly using LinkedIn to find qualified candidates. Natalia Wiechowski is known for her bright blue branding on LinkedIn. It shows up in her videos, on her website, and even on her face! That’s an immediate attention-grabber and makes you feel like Natalia is someone you want to have a conversation with.

Second, skills are great social proof that will help give you an edge when employers are making a decision about reaching out. This is where you can add in media that will appear right below your summary near the top of your LinkedIn profile (meaning more people are going to see it!). You should aim to include your high priority keywords at the beginning of your headline, then use the rest of the characters to grab the reader’s attention.

LinkedIn serves about a billion users with a myriad of passions, meaning there’s something there for just about everyone. The sheer number of skills available on LinkedIn makes it easy to go overboard. One of the most important parts of your LinkedIn profile is your skill list. One LinkedIn user who does this well is Erin Balsa, content marketing consultant at Haus of Bold. Use this section to connect with prospective employers and colleagues through storytelling. Also, you can’t convince people on a whim by claiming to be disruptive or innovative.