How To Rank Higher on Google: Small Business Strategies
Every page gets rated according to Google’s opinion of its authority and usefulness to the end user. Then, using an algorithm with over 210 known factors, Google orders them on a search result page. Just as you can use Google Keyword Planner to find keywords, you can use Google Analytics, along with position check tools for Google to measure their effect on your website. When you set up your site with Analytics, you can track user traffic on your content pages to see how effective they are. Go through some articles there and take a look at what your competitors BHS Links are doing. Make sure you do all the good stuff they’re doing but do it even better.
Smart Topic Modeling (Without A Computer)
The good news is there are keywords related to “iphone” that may be more attainable. After all, you sell iPhones, and your target audience is interested in them. Which is a strong indicator that searchers using this keyword probably want to see product roundups from peers and health experts. It’s important to understand that these listings are often called citations in the SEO world. Reducing your bounce rate keeps visitors on your site and encourages them to engage with your content.
➡️ Outreach and Link-Building Strategies
Focus on building quality backlinks from credible sites to boost your domain authority. Engage in link-building strategies such as guest blogging and collaborating with industry influencers. Search volume refers to the number of times a keyword is queried within a specific time frame. High search volume indicates strong interest, but it’s important to evaluate if you can attract traffic for those keywords based on your current rankings. You can track search traffic to ensure you are targeting terms that align with your audience’s inquiries.
I’ll use Semrush in this example, but you can use your favorite tool. The first step for ranking higher on Google is to decide which keywords to work on. Typically, these keywords appear in positions 5-15 in Google Search Results. People often use search engines to find businesses near them. They might search for “best bakery near me” or “plumber in city name.” Local SEO helps your business show up for these searches.
- So grab that coffee and follow this foolproof Shopify SEO guide to boost organic traffic.
- I honestly didn’t know where to start when it comes to manual link building.
- This also presents the opportunity to further optimize for search engines through ALT text and file naming.
Also, keyword-matched H1s have essentially no relationship with higher Google rankings. Similar to our title tag findings, most pages in Google’s results have a matching keyword in the page’s H1 tag. Sure enough, we found that most title tags on the first page of Google contain all or part of the keyword that they rank for. Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns. And because the top 10 results tend to load relatively quickly, they don’t appear to be impacted by Google’s various speed updates. We used Alexa’s domain speed to analyze the median load time of 1 million domains from our data set.
Sometimes a keyword is merely a subtopic under a broader, main topic. Or it might be an alternative way of phrasing that’s not the most popular one. If you have a location-based business, learn how to rank higher in Google’s local results. It provides optimization ideas based on SEO best practices and analyses of your top-ranking competitors.
