Question 6 Services that are __________, and markets for these services, fluctuate by season, days, or time of day

Question 5 The promotional element of the traditional marketing mix is more important for services than it is for goods because services are: A. homogeneous. B. inventoried. C. intangible. D. simultaneously demanded and supplied.

To take advantage of significant differences in operating costs between countries C

Question 7 Tangibles include: A. perishable goods. B. the physical evidence of the services. C. cyclical stability. D. demographic factors.

Question 8 Off-peak pricing: A. is used to overcome problems associated with the homogeneity of services. Continue Reading